I’m Sorry, I Apologize, I Take Full Responsibility, I …

The age of the apology is clearly upon us—and it is not just about being polite.  It has become de rigueur, an almost reflexive response among leaders to a mistake or, worse, a true crisis.  The art of the apology has become a carefully choreographed dance: Say you are sorry, show vulnerability, tell everyone you are “taking responsibility” and then end with, “I hope to put this behind me.”

Andrew Ross Sorkin

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